How Millennials Travel

millennials travel
Have you heard of millennials? The normal thing would be yes, since this generation is on everyone's lips. We refer to those born between 1981 and 1995, that is, to young people who became adults with the arrival of the new millennium and in a period of full prosperity. Why are they so important? Well, because it is about the future generation of users and consumers and because they have characteristics and needs very different from previous generations.

Taking into account the importance of millennialsExpedia, considered one of the world's largest online travel agencies, has sought to reveal its travel habits and trends. It has done so from a study carried out together with the Future foundation in eight countries spread across the five continents: Australia, China, South Korea, Brazil, the United States, the United Kingdom, Germany, and France. Do you want to discover how this generation travels? Coming up next, we tell you!

Your source of inspiration

One of the conclusions drawn from the study is that millennials they love to travel. In fact, as Expedia explains, they spend a good part of their money on travel experiences. Of course, they expect their tour operators to offer customization. On the other hand, the study reveals that when choosing your vacation destination, social networks have a great influence on them. Of course, they also get carried away by what they see in blogs travel, on websites of industry experts and on the pages of travel companies.


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The importance of authenticity

According to the study, millennials They value authenticity more than share capital. For example, it seems that 2 out of three 3 people belonging to this generation what they most want from their trips is to achieve experiences authentic. Of course, many like people to comment on their vacation photos on social media.

Fear of risk

Another aspect to keep in mind is that the so-called Generation Y or Millennium Generation has a great aversion to risk. By this we mean that they prefer travel experiences verified by a source of trust to be the first to try something new or that they have no references. And contrary to what it may seem, almost half of the millennials They are afraid of traveling alone and almost 60% are concerned about safety abroad.


Everything under control

Following the study, Expedia has concluded that most millennials they like to keep the situation under control when they are traveling. To do this, they resort to technology, which allows them to have their personal lives controlled. Furthermore, it is important to keep in mind that, due to this control, these young people want everything to be flexible. In fact, the millennials They modify their itineraries in more than 20% of the time.

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A selfish generation

Finally, the study concludes that this group of young people is rather selfish. For this reason, they are called the “Yo Yo Generation”. Thus, they affirm that almost 40% of parents millennials consider that having children has had an impact negative on his travels. On the other hand, they are not very in favor of data privacy, but prefer to send them recommendations on destinations based on their needs, preferences and, of course, budget. In fact, 40% are willing to provide their personal data as long as they receive relevant offers or special discounts.

Why Millennials Travel More Than Other Generations (March 2024)


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