Talk about Ross Borden is to talk about a challenger from Dockers who has been able to fulfill his dream of creating a great company with only $ 11,000 of savings. How? With great enthusiasm and never giving up; doing what he likes the most and showing that he is not afraid of anything because he is an entrepreneur with all the letters.
The perfect union
Dockers feels identified with him and has made him the protagonist of their fall-winter 2018 campaign. They consider that the founder of Matador Network It embodies those values that make Dockers one of the most admired brands in the world.
The Smart Series has convinced Ross Borden
What they did was test the comfort and flexibility of the products in the Smart seriesAnd for this, nothing better than packing your bags and traveling around the world. There's a reason Ross Borden is the owner and creator of one of the largest independent communication companies in the travel industry.
Matador Network started as a project for which you had a very limited budget. In addition, Borden had no experience in creating web pages and had not been in charge of any business, so for him it was an adventure that grew thanks to his effort.
Today Matador Network generates 90 million video views per month. And not only that, but they create content and campaigns with influencers for brands like Subaru, REI, Chevy, Destination Canada, Visit Costa Rica, Visa and Intel.
A total of 60 people They work at Matador Network, but that number will not stop growing if everything goes so well for them. What they are clear about is that they will never stop innovating and that they will not lose sight of what has led them to where they are now: "The journey is the people."
The Secret of How to Think Like an Entrepreneur | Amy Wilkinson | TEDxPaloAltoSalon (April 2024)
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