New technologies are increasingly integrated in all areas and especially in tourism. The latest innovation that unites both sectors (technology and tourism) is the initiative launched by the company's Aloft boutique hotel chain. Starwood Hotels & Resorts Worldwide.
From now on, your guests will have an application to receive a key virtual of the room they are going to occupy, without having to go through reception. We will tell you more details about this curious initiative below!
Using Bluetooth technology
At the moment, the virtual key application will only be available in a hotel in Harlem, New York, and in another in Cupertino, California. In a couple of months, those who stay in these establishments will receive instructions to download an application on your mobile that will be the one that allows you to use the virtual key to your room. All you have to do is bring the phone closer to the door, which can be opened using Bluetooth technology.
At the end of 2015, in all the company's hotels
In order to use this key, guests will need an iPhone 4s or later or Android 4.3. or more recent. At the end of 2015, the company plans to have installed this technology in the 123 Alfot and W hotels, which is its luxury brand.
Today there are other alternatives to avoid having to go through the counter on arrival at the hotel. For example, Marriot International gives fixed customers the possibility to carry out the chek-in online and then when they arrive at the hotel they go to a special counter and collect the key there without having to wait for more procedures.
What do you think of this initiative? Do you think the virtual key should be installed in all hotels?
JustIN Mobile Access :: My phone is my room key (January 2021)